In 1900 national markets started to develop throughout the country. A market is where a buyer meets a seller. The buyer buys a product from the seller and becomes a consumer. Advertising is getting someone to like and buy your product. The different types of advertising in the late 1800s, early 1900s is word of mouth, poster, newspaper, and billboard. People wanted to convince consumers to buy their product instead of their competitors because every company has competitors.   Have you ever been a seller? What have you sold? Tell about your experience.

In the 1800s, milk spoiled really fast and made people ill because there were no refrigerators. Gail Borden invented condensed milk and put it in a can. It was much safer and healthier than fresh product because it lasted longer.  At first people thought milk in a can was gross so Borden had to advertise his product. After advertising condensed milk it turned out to be a success. If you lived during this time would you have tried Bordens milk? Why or why not?

Gustavus Swift was a cattle dealer that wanted to convince people to buy meat from him instead of their local butcher. In the 1870s, cattle were shipped by train to eastern cities, where they were slaughtered by local butchers. Often the cattle got sick and lost weight while traveling, which lowered their value. Butchers’ slaughter houses were small and didn’t save all parts of the cow. Labor cost were high for local butchers, too. Swift found a better way. He built a huge slaughterhouse in Chicago where he butchered cattle and shipped the meat to the east.  Swift also advertised to convince people that his meat was as safe as the local butcher’s. He also sold his meat at a lot lower price than local butchers did. Over time many people bought meat from him.

In 1897, Boston opened the nation’s first subway train. After awhile many other cities built trolley systems. It was now possible for people to live miles away from work or the nearest store. Department stores were opened in the cities and they sold a lot of different products such as clothing, appliance, ect.  Department stores also had mail order catalogs.  People who lived far away could order from a catalog without having to go to the store.  If you lived far from a department store would you rather take the subway into the city order from a mail order catalog?  Explain.  

When Gail Borden invented condensed milk, milk in a can, nobody bought it. Gail Borden did everything he could to get people to buy it. He started advertising his product by telling people it was safer than real milk because it wouldn’t spoil.  Real milk would spoil because there were no refrigerators.  The more Borden advertised his product the more people bought it.  If you lived during this time would you buy condensed milk? Why or why not?

   

  When Gustavus Swift built a large slaughterhouse in Chicago, Illinois where he could butcher many cows at once.  He butchered the cows and then packaged them to be shipped by trains all over. Buying meat from Gustavus was cheaper than buying from local butchers since he could butcher more than one at a time like local butchers could. People were scared to buy from him at first because the meat had traveled so far. Swift’s meat was safe because it traveled in refrigerated train cars.  He began to advertise and people started to buy his meat.  If you lived during this time would you buy meat from Swift?  Why or why not? Do you think that it was fair/right for local butchers that he could charge lower prices than local stores could? Explain.  

   

In the early 1800’s most people got supplies from neighbors or other local places.  However, by 1900 markets became national.  A market is a place where people buy something.  This means that people could now buy from businesses anywhere in the U.S. In national markets it takes longer for you to get your products whereas in a local market you can get it right then and there.  Would you continue to buy your supplies locally or would you buy them nationally?  Explain.  Do you think the creation of national markets was a good thing or a bad thing? Explain.

     Advertising was a new way to to tell people about your product.   Advertising helped business make money and sell their product. Some business made a lot of money from advertising but others didn’t. If you lived back in 1900 how would you use advertising? Explain.

In the early 1800’s if you wanted a product you would have to make it yourself, get it from a neighbor, or buy it at a local store.  However, by 1900 markets became national.  This means you can now buy products from the other side of the country.  The new markets led to advertising.  Companies advertise to get people to buy their products.  If you lived during this time would you buy from a local seller or a national seller?  Why?

   

One person who needed to advertise was Gustavus Swift.  Gustavus Swift was a cattle dealer who built a large slaughterhouse in Chicago, Illinois.  Swift shipped his meat in refrigerated train cars after it was butchered.  He had to use advertising to convince people to buy his meat instead of from a local butcher.  If you lived during this time would you buy Swift’s meat or from a local butcher?  Why?

   

Gail Borden invented canned milk called condensed milk.  Regular milk would spoil faster because there was no refrigerators.   He had to convince people to buy his product by advertising. Borden told people it was a good product to buy because lasted longer and didn’t spoil. If you were Gail Borden what you use in the 1900s for advertising? Explain.  Different ways to advertise in the 1900’s include magazines, newspapers, books, billboards, and signs. 

Ben stores

In the 1800’s food was grown close to home by your neighbors, bought from local stores, or you made it.  The farthest was 100 miles between the buyer or consumer and the seller.  Near the end of the 1800’s the markets became national, meaning you could buy products made on the other side of the country.  This created a need for advertising to promote products and hope that people thought your product was better and buy from you. Advertising could include billboards,  building windows, city benches, in the newspaper, catalogs, magazines, on trolleys, etc. If you lived during this time where would you put your advertising for your product?  Why?

In the 1800’s it was really risky to drink milk because there were no fridges to keep it cold.  Therefore, Gail Borden invented condensed milk, which did not have to be kept cold because it was in a can so it lasted longer.Condensed milk tastes sweeter than regular milk and today most people use it for cooking. To get people to buy his milk, Borden had to advertise.  He said his milk was healthier and lasted longer.  If you were a consumer for milk would you buy condensed milk or regular milk?  Explain.

Gustavus Swift, a cattle herder, started butchering meat.  He built a large slaughterhouse in Chicago, Illinois.  He tried to convince people to buy his meat instead of from local butchers.  He shipped his meat in refrigerated rail cars cart to keep the meat cold. His price was a lot lower than local butchers so that made people buy his. Swift made hams and bacon and lots of other meats too!!! To convince people to buy his meat, Swift also had to use advertising.  If you lived during this time would you buy meat from a local butcher or from Gustavus?  Why?

Before malls there were department stores. Department stores also had mail order catalogs.  Catalogs were sent to houses to order items. Then they were shipped directly to your house.The first three stores were opened in Boston. In 1893 Boston opened up the first subway train. Trolleys were also opened up in other cities.This is why in the 1900s markets became national. If you lived during this time would you shop at department stores or order products from catalogs?  Explain.  

Gabe the Machine Age

In 1876 the U.S. celebrated its 100th birthday by having the Centennial Exposition. The Centennial Exposition in Philadelphia, Pennsylvania. It ran from May to November and was a huge success. On some days more than 200,000 people came. These people saw hundreds of different machines and gadgets. The two most exciting inventions were the telephone and the Corliss Steam Engine.If you went to the Centennial Exposition, which would be more interesting to you the telephone or the Corliss Steam Engine?  Why?

The 1800’s was called the Machine Age because people were improving on other products or making new things, such as the light bulb made by Thomas Edison. The light bulb made it so industries could work at night and make more things to sell for more money.  Thomas Edison also invented the copy machine, phonograph, and the movie picture machine.  

What improvements have been made to the light bulb since Thomas Edison invented it during the Machine Age?  Explain.

Railroads  made it safer to ship oil and also shipped lumber. The railroads impacted other industries because Carnegie needed workers to make steal since he sold everything he owned to build an industry  workers had  to make steal and put it on the railroads because it was easier to work with than iron.if you had a chance to make a big risk and sell everything to make an industry would you.

John D. Rockefeller had a monopoly in the oil industry. He only paid railroads half of what his competitors had to pay. After a while his competitors began to run out of money and Rockefeller bought them. He started to sell other products such as lube, gas, and motor oil.  Rockefeller got even richer.  If you were Rockafeller would you be as selfish as he was?  Please elaborate.

Not all people prospered during the Machine Age. People who made specific products like shoes no longer got any business. This is because shoes were made in factories where they could make more products faster.  These factories stole their customers so they didn't earn any money and they went out of business.  Life was hard for them. If you were a shoemaker and went out of business what would you do?  Explain.  

History

In 1876 America celebrate its hundredth birthday by having a Centennial Exposition.  The exposition was held in Philadelphia, Pennsylvania and took place from May to November The visitors saw hundreds of new or improved machines inventions with some of the most popular ones being the Corliss Steam Engine and the telephone.  All these machines needed electricity to work. Would you have went to the Centennial Exposition?  Why or why not?  If you went to the Centennial Exposition which invention would you be most excited to see?  Why?                

Electricity made it possible for Thomas Edison to invent many new inventions.  Some of his new inventions were the copy machine, phonograph, light bulb, and moving picture machine.  Which of Edison’s inventions had the biggest impact?  Explain.                                                                                                                

John D. Rockefeller became a leader in the oil industry.  He made secret deals with the railroad companies to pay half to get his oil shipped when other companies would pay full price. Rockefeller would be getting rich while they would be losing money.  After a while other oil companies would go out of business and Rockefeller would have a monopoly in the oil industry.  What do you think about Rockefeller’s secret deals with the railroads?  Explain.

The first Centennial Exposition, held in Philadelphia, Pennsylvania, was to celebrate the nation's 100th birthday.  At the celebration there were thousands of new or improved inventions on display.  The two most important inventions were the Corliss steam engine made by George Corliss and the telephone invented by Alexander Graham Bell. If you were an inventor during this time what would you invent? How?  Why?  

The Machine Age got this nickname because there were lots and lots of improved or new machines invented during this time. Electricity was the very important because it led to more jobs and was needed for machines to run and function properly. Thomas Alva Edison invented many new things like the copy machine, the light bulb, the moving picture machine, and the phonograph.  Of all of Edison's inventions, which do you think is the most important?  Why?

Railroads had many problems but luckily they figured out solutions. The first problem dealt with time zones.  For instance, if you were in Chicago, illinois and it was 12:30 and you were heading on the train to Denver, Colorado you would have no clue what time you were going to arrive. To solve this problem standard time zones were created.  There are 24 time zones worldwide with 4 in the United States.  The second problem was that the tracks were different distances apart so people and goods had to switch trains a lot.  Train companies got together and had a meeting about what to do. Their solution was make standard gauges so you didn't have to switch trains a lot. The final problem was safety.  Air brakes and steel rails were made to improve on safety problems.  The railroads had a big impact on other industries like the oil and steel industries.  John D. Rockefeller was the leader of the oil industry and Andrew Carnegie was the leader in the steel industry .

Not all the people were happy about the new machines being built.  For example,  farmers who planted and harvested crops by hand no longer had to do that once machines were invented. The other people who were impacted negatively were shoe makers and blacksmiths. They were really good at their jobs but they couldn't sell their products because factories were making things better and faster.  A shoemaker could make 2 a day where a factory could make 200 a day.   How would you feel if you were a shoemaker when factories began making shoes?  Why?

John D Rockefeller ran an oil refinery and bought out smaller oil companies like Hanks Oil.  Rockefeller made a secret agreement with the railroads to ship is oil and controlled oil prices for everyone.  Everybody had to pay him whatever he wanted making Rockefeller rich.  If you were a citizen during this time how would you feel about Rockefeller charging you high oil prices?  Explain.