In the early 1800’s if you wanted a product you would have to make it yourself, get it from a neighbor, or buy it at a local store. However, by 1900 markets became national. This means you can now buy products from the other side of the country. The new markets led to advertising. Companies advertise to get people to buy their products. If you lived during this time would you buy from a local seller or a national seller? Why?
One person who needed to advertise was Gustavus Swift. Gustavus Swift was a cattle dealer who built a large slaughterhouse in Chicago, Illinois. Swift shipped his meat in refrigerated train cars after it was butchered. He had to use advertising to convince people to buy his meat instead of from a local butcher. If you lived during this time would you buy Swift’s meat or from a local butcher? Why?
Gail Borden invented canned milk called condensed milk. Regular milk would spoil faster because there was no refrigerators. He had to convince people to buy his product by advertising. Borden told people it was a good product to buy because lasted longer and didn’t spoil. If you were Gail Borden what you use in the 1900s for advertising? Explain. Different ways to advertise in the 1900’s include magazines, newspapers, books, billboards, and signs.
If I lived during this time I would buy from a local seller instead of a national seller.
ReplyDeleteI would trust a local seller because I would know more about them than a national seller.
If I lived during this time I would buy my meat from a local butcher instead of Swift’s
meat because I would know how it was processed and where it came from. I would know and trust the local butcher more than Swift. If lived during this time would you trust a local butcher over another national butcher? Explain.
If I lived during the 1900’s I would use myself for advertising because word of
mouth is the best advertising you can use. I would tell people everywhere I went and spread the word about how great your product is and how it is made. When someone says something good about your product other’s will want to try it. If you had a product how would you spread the word about your product? Explain.